Words of Influence


Casual versus formal writing


Blogging regularly provides direct lines back to our business and helps not only SEO, but for our customers to see, like and trust us. I have written before about the importance of blogging authentically and regularly here and here. I don't think this is disputed. So what really...

content isQueen

Content is Queen


Have you noticed the amount of sponsored stories that are on everyday news sites? And it usually comes from Big Brands. Sometimes the link might seem quite tenuous - and it certainly does not feel like we are being sold to. And that is because we...